Price to Win / Competitive Assessment
Stop Guessing, Start Dominating with Price-to-Win Strategy
In today's competitive market, securing the win isn't just about the lowest price. Shipley Price-to-Win strategy goes beyond the competition to:
- Uncover Client Insights: Gain a deeper understanding of your client's true needs, budget constraints, and decision-making factors.
- Predict Competitor Moves: Anticipate competitor strategies and develop winning proposals that stand out from the crowd.
- Price for Success: Craft a Price-to-Win strategy that secures the deal while maximizing your profitability.
The result? You win more bids while achieving sustainable growth in the long run.
What You Get:
A Price-to-Win & Competitive Assessment equips you with the critical insights needed to develop winning proposals and pricing strategies. Here's what it delivers:
- Competitive Advantage & Pricing Optimization:
- Gain a Competitive Edge: Analyzes competitor capabilities, solutions, and pricing strategies to inform your own approach, allowing you to develop a differentiated and strategically priced proposal.
- Optimize Pricing: Considers customer budgets, project value, competitor offerings, and your own profit margins to identify the optimal price point that secures the deal while maximizing profitability.
- Value Proposition Alignment: Evaluates customer needs and desired outcomes to ensure your pricing strategy reflects the true value your solution delivers.
- Customer Insights & Strategic Decision-Making:
- Understand Customer Needs: Uncovers detailed information about customer requirements, budgets, and procurement processes, allowing you to better tailor your proposal to their specific needs.
- Predict Buying Behavior: Identifies key factors influencing the customer's buying decision, empowering you to strategically address their priorities and concerns.
- Support Informed Decisions: Provides a comprehensive data-driven foundation for making informed pricing and proposal development decisions, increasing your chances of winning the bid.
Engage a Consultant
Whether you need help developing win strategies, win themes, or organizing your response for a compelling, customer-focused response, Shipley is ready to help. We can be onsite with your team or provide virtual support. End-to-end proposal management provides clients with the assurance that a proposal will be the best sales document possible—while being compliant and responsive. Balancing the tactical aspects of a proposal while providing team leadership are qualities all Shipley Proposal Managers bring to a project.
What Our Clients Say
Here is what our clients have to say about their experiences and success stories working with Shipley consultants.
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"The guidance you provided on our capture plan helped us re-evaluate and re-direct our win strategy on this must-win competitive bid. Thank you for helping us better understand our competitive position on this critical capture effort. We know we've enhanced our win based on your input."
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"Shipley's technical expertise, extensive knowledge and interpersonal skills enabled us to validate our capture strategy to the Senior Leadership. Your professionalism and can-do attitude truly reflected the best business practices that Shipley brings to the table."
"Your proposal leadership on this complex proposal was invaluable. You were able to harness our resources and bring together a compelling story for our customer while maintaining calm - even in a very chaotic environment with us and our teaming partners."
"As a small business, we were looking for a tool that would give us an edge over our competition. The Shipley Proposal Guide has given us that competitive advantage. The Guide's organization is intuitive, information relevant, and has quickly become the most powerful tool in our proposal development arsenal."
