Executive Summary Development
Executive summaries are often the only part of your business development documents that decisionmakers will read. Whether you sell to governments or other businesses, offer products or services, work for a large, established organization or a small start-up, Executive Summary Development will give you knowledge and tools to enhance your performance. This course teaches you how to plan and write executive summaries that improve the effectiveness of your proposals and other business development documents.
Topics include:
- Using principles of customer focus in writing executive summaries
- Writing, organizing, and planning executive summaries using the Shipley Executive Summary Organizer
- Examining and revising draft executive summaries for customer focus, effectiveness, and clarity
This course includes a short quiz. Students also have access to applicable Shipley Proposal Guide sections to supplement learning and reinforce key best practices.
You will have access to the course for 1 year.
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$89
Audience
This module is designed for Business Development Managers, Marketing and Sales Manager as well as, Capture and Proposal managers.
I took a lot of your teachings to heart, especially the pre-proposal planning, proposal development worksheets, and debriefing tips. As a result, my company had its best-ever month in new business acquisition…I now have a win rate of over 60 percent! Thank you for the seminars that have proven so valuable to me, my company, and my professional future.