swot

How are you being perceived by your customers?

A SWOT analysis helps you identify strengths and potential gaps in your solution from the customer’s perspective. This simple process allows you to honestly look at your offer and determine how you can strengthen your message and apply more customer focus.

How does it apply to our competitive assessment?

Think about SWOT while analyzing your competitors. How do they measure up in relation to your offer? Any strength a competitor may have can be a threat to your organization. You need to demonstrate that you are unique or offer a better solution. A competitor’s weakness may turn out to be your strength. How do you leverage that idea and turn it into a strategy that works?