Shipley Associates Capture Guide
The Shipley Capture Guide is now available in a digital format! You have all the benefits of a hard copy with more features.
Consistently capturing opportunities is vital to any business. The Shipley Capture Guide offers specific guidance to business developers to intelligently adapt capture principles to their organizations, selling environments, and competitive business opportunities.
The fundamental capture planning process is an iterative progression that takes a company from an unknown to a favored position with the customer.
The Capture Guide is designed to be a quick, easy-to-use reference guide for individuals assigned to be capture managers or to contribute to capture teams.
Topics include:
- Capture Team Selection and Management
- Color Team Reviews
- Decision Gate Reviews
- Customer Interface
- Opportunity Qualification
- Supporting the Proposal
- Pricing to Win
- Teaming
Use the Shipley Capture Guide to strengthen your capture techniques and help you win more business!