Shipley Business Development Lifecycle Guide

Now, the Shipley Business Development Lifecycle used by thousands of successful companies worldwide is well documented and published.

Purchase the guide and receive a foldout wall chart showing the various phases, decision gates, and milestones of this best practice framework for business development, in any industry.

The lifecycle is designed to be tailored to any organization based on the complexity of the market and sales cycle. It guides you through the 7 phases of winning business:

• Market Segmentation - Knowing your target market
• Long-Term Positioning - Promoting your solutions to potential customers
• Opportunity Assessment - Qualifying each opportunity
• Capture Planning - Developing a win strategy
• Proposal Planning - Establishing a team and plan for proposal development
• Proposal Development - Drafting and writing a compelling proposal
• Post Proposal Submittal - Briefing and negotiating with customers

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