Building a Culture of Capture Using AI

September 4, 2024

Using a GenAI  in a growth organization is not always an easy sell. The trick to having a team embrace AI technology is to treat it not as a tool; treat it as a vital member that starts working for you well before the RFP is released. This transition from tool to team member requires a multi-faceted approach, starting with a shared understanding of GenAI as a co-worker followed by comprehensive understanding of the tool’s capabilities and potential.

By introducing GenAI earlier in the capture phase, our “teammate” becomes the central location for all opportunity information and evolves as the opportunity matures. By bringing AI into the process as a co-worker during capture, we can develop  pre-proposal artifacts that show where we are best positioned and where we may have gaps. This cultural shift emphasizes GenAI’s role in enhancing our creativity and decision-making, setting its status as a vital member of the growth team.

Join Kim Pack, President of Federal at AIS, and Amy McGeady, SVP of Shipley Associates, for an insightful webinar on how to build a culture of capture using AI and the renowned Shipley capture process. This session will delve into the transformative impact of integrating pWin.ai into the capture process, positioning it as a vital team member rather than just a tool. With a strong foundation in Shipley's methodologies, learn how to enhance efficiency, creativity, and decision-making in your proposal development.

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