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April 12, 2022
A Picture Is Worth More than a Thousand Words
Proposal writers know that there are many parts that make up a winning proposal. While obviously effective writing makes up most of a successful proposal, employing other best practices—like adherence to the RFP requirements and employing effective graphics—affect the proposal as well.Graphics, in particular, are a significant aspect of winning proposals. Not only must they be visually appealing, but they also must communicate key information so evaluators understand it in seconds. A common saying is “a picture is worth a thousand words.” In a winning proposal, a picture is worth more than a thousand words; an effective graphic can be worth millions of dollars.